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Innovation

Innovation at Vitafoods Europe

Explore the latest nutraceutical innovations from top names and up-and-coming companies.

Enabling innovation

Driving the industry forward

Supporting startups

Recognising excellence

Inspiring sustainability

What’s new in nutraceuticals?

Discover innovative solutions from startups, top companies and thought leaders

Startup Challenge
Startup Pavilion
Innovation Tours
Tasting Centre
New Ingredients Zone
New Products Zone
Innova Markets & Insights

Startup Challenge

The most exciting health and nutraceutical startups will pitch their ideas to Vitafoods Europe exhibitors and attendees.

Find out more

Startup Pavilion

Discover innovative ingredients, technologies, services, and finished products displayed by outstanding entrepreneurial businesses and startups.

Innovation Tours

Join the Innovation Tours led by Nutrimarketing! Themes are TBC. Limited spots, first come first serve (25 people).

Tasting Centre

Discover your next mouth-watering, best-selling functional food or beverage and vote for the best tasting food, beverage and plant-based product.

New Ingredients Zone

The ideal first stop to learn about the most recent innovations and market successes in ingredients and raw materials.

New Products Zone

Discover the market's most recent offerings and learn more about new products backed by science.

Market Trends & Overview

Innova Market Insights presents the most recent industry innovations and emerging health trends that are expected to influence industry and product development.

Startup Challenge

The most exciting health and nutraceutical startups will pitch their ideas to Vitafoods Europe exhibitors and attendees.

Find out more

Startup Pavilion

Discover innovative ingredients, technologies, services, and finished products displayed by outstanding entrepreneurial businesses and startups.

Innovation Tours

Join the Innovation Tours led by Nutrimarketing! Themes are TBC. Limited spots, first come first serve (25 people).

Tasting Centre

Discover your next mouth-watering, best-selling functional food or beverage and vote for the best tasting food, beverage and plant-based product.

New Ingredients Zone

The ideal first stop to learn about the most recent innovations and market successes in ingredients and raw materials.

New Products Zone

Discover the market's most recent offerings and learn more about new products backed by science.

Innova Markets & Insights

Market Trends & Overview

Innova Market Insights presents the most recent industry innovations and emerging health trends that are expected to influence industry and product development.

Make networking easier

How it works

Explore more

Attend this year

Be amongst the trendsetters.

Exhibit this year

Shape the future of nutraceuticals.

Plan your trip

Visas, hotels, food and more.

Vitafoods Europe

Fira Barcelona Gran Via, Av. Joan Carles I, 64, 08908 L'Hospitalet de Llobregat, Barcelona, Spain

Opening times

20 May: 9:30 - 18:00

21 May: 9:30 - 18:00

22 May: 9:30 - 16:00

Call or WhatsApp our customer service team on +31 20 245 5355

Get in touch

Customer service

Exhibitor enquiry

Sponsorship enquiry

About us

Vitafoods Europe has been bringing the global nutraceutical community together every year to connect and do business, since 1997. It offers the perfect platform for businesses to thrive and forge long term collaborations, enrich their understanding and initiate critical conversations around the most pressing issues concerning the health and nutrition industry.

About us